Tourism Australia’s campaign by Baz Luhrmann (Billabong)

0

Digg me

See the film-styled advertisement Baz Luhrmann has created for Tourism Australia. Here the cool, deep billabong shows the rejuvenating power of Australias landscapes and experiences.

Duration : 0:1:31

Technorati Tags: "Baz, aboriginal, adventure, australia, Billabong, Luhrmann, Songlines, tourism, Walkabout

Tags: "Baz, aboriginal, adventure, australia, Billabong, Luhrmann, Songlines, tourism, Walkabout

This entry was posted on Sunday, April 12th, 2009 at 8:19 pm and is filed under Australia Tourism | add this page to Mister Wong. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

25 Responses to “Tourism Australia’s campaign by Baz Luhrmann (Billabong)”

1. gybala Says:
   April 12th, 2009 at 8:19 pm

   This ad really hits …
   This ad really hits. Having researched destination branding ads, I can say that this one really kicks. Forget the ever-moving camera and hip music and vivid pictures changing every 2 seconds.

   This is fresh and new, just like Australia Tourism that had the courage to do something that breaks the communication noise. The “so where the bloddy are you?” campaign also kicked but from a different point of view. That sold a lifestyle. This ad sells your transformation in Au. Thumbs up!

2. tomdproductions Says:
   April 12th, 2009 at 8:19 pm

   I agree. Anyone who …
   I agree. Anyone who as been to outback australia will realise the truth in this ad. I don’t see it as cheesy at all. I just sit hear and shake my head at the ignorant AUSTRALIANS, who think there is no truth in this… My advice, go walkabout.

3. tomdproductions Says:
   April 12th, 2009 at 8:19 pm

   I disagree. I think …
   I disagree. I think its a clever movie that is done very very well. Much like Moulin Rouge. Australia didn’t click for me, but this ad does.

4. tomdproductions Says:
   April 12th, 2009 at 8:19 pm

   waa? Forgive me, …
   waa? Forgive me, but I don’t understand how this is any more cheesy than if it had surfing and beaches?
   I personally think its a good ad. Having done exactly what they are proposing in the ad, I know the power of the outback….

5. oscardarling2018 Says:
   April 12th, 2009 at 8:19 pm

   People, this ad is …
   People, this ad is not made for aussies, it’s made for americans and eurpoeans, so they have to stylise it and everything, chill chill chill. At least it wasn’t like that “where the bloody are you” ad, which so badly misrepresented Australia it was downright embarassing….

6. litiak06 Says:
   April 12th, 2009 at 8:19 pm

   worst thing i’ve …
   worst thing i’ve ever seen. and the least australian advert ever.

7. wildwindsca Says:
   April 12th, 2009 at 8:19 pm

   ah the woman, …
   ah the woman, pandering to her man needs what a shyte commercial!!

8. cheng4PM Says:
   April 12th, 2009 at 8:19 pm

   ohhh no no no no no …
   ohhh no no no no no no no , this i am so ashamed of this ad , and of baz lurhman with his gay movie “australia” australia is too americanised thease days for my own liking , and tourisim is at it’s lowest piont for 20 yrs i think australia needs to do it’s OWN walk about to get itself back on track!!!!

9. jjmcoates Says:
   April 12th, 2009 at 8:19 pm

   Rural America or …
   Rural America or Canada has the same serenity as the outback if you know where to look. North America has more wilderness than Africa believe it or not……the ad is beautiful but I think North Americans can save their money and maybe visit our own serene locations…

10. wiglicious Says:
    April 12th, 2009 at 8:19 pm

    Just beautiful.
    Just beautiful.

11. CrustyLep Says:
    April 12th, 2009 at 8:19 pm

    Oh, thanks it is …
    Oh, thanks it is just beautiful

12. huytioe978 Says:
    April 12th, 2009 at 8:19 pm

    It was written for …
    It was written for the spot by composer, Elliott Wheeler.

13. CrustyLep Says:
    April 12th, 2009 at 8:19 pm

    Cheesy yep, but it …
    Cheesy yep, but it works! Does someone know the tune playing background?

14. 48leopard48 Says:
    April 12th, 2009 at 8:19 pm

    Steve Erwin,(god …
    Steve Erwin,(god rest his soul), would say “She departed as Kate, No she departed as a Sheila! We miss you Steve

15. 48leopard48 Says:
    April 12th, 2009 at 8:19 pm

    “Some times we got …
    “Some times we got to go walk-about”, I was expecting Crocidile Dundee to make an appearence for another Saburu commercial, oh well!

16. luifero Says:
    April 12th, 2009 at 8:19 pm

    i agree its sooo …
    i agree its sooo cheesyy! i just came back from the vomit room! cant they just put surf videos?

17. elcristianiko7 Says:
    April 12th, 2009 at 8:19 pm

    The name of the …
    The name of the song, plis?

18. wicksy03 Says:
    April 12th, 2009 at 8:19 pm

    You Would Have Only …
    You Would Have Only Have To Have Seen Romeo and Juliet To relize Baz Luhrmann is an Idiot!

19. mcphee1969 Says:
    April 12th, 2009 at 8:19 pm

    is that sybilla …
    is that sybilla budd?

20. GrizzlyBu Says:
    April 12th, 2009 at 8:19 pm

    “… just step in …
    “… just step in my house and ill you up got.” Is this a homoerotic proposition? What’s your address?

21. GamersStudio Says:
    April 12th, 2009 at 8:19 pm

    Fuck you. I hate …
    you. I hate people who mock thier own country got.

22. Milenkoh Says:
    April 12th, 2009 at 8:19 pm

    Watch out tough guy …
    Watch out tough guy up in this . I’d rather be a “faggot” then a guy who loves mediocre games and has a learning disability.

23. aviannapeacecraft Says:
    April 12th, 2009 at 8:19 pm

    I simply want to go …
    I simply want to go to Australia for the traditional life, rather than the modern. It’ll be such a dream

24. GamersStudio Says:
    April 12th, 2009 at 8:19 pm

    Whats your problem …
    Whats your problem got. Are you some kind of idiot that hates Australians? This ad and movie is something special for us, so if you have a problem with our Country, just step in my house and ill you up got.

25. GrizzlyBu Says:
    April 12th, 2009 at 8:19 pm

    Of yourself.
    Of yourself.

Leave a Reply